01
Google Ads
If budget is being spent but too few relevant enquiries come in, I reassess the account, tracking, search intent and landing pages.
- Strategy, setup & audits
- Conversion optimisation
- Tracking & ongoing management
Performance Marketing & AI Search
Found by people.Understood by AI.Optimised for results.
Your marketing is running – but results, transparency or a clear plan are missing? I provide channel-independent advice. Together, we decide which measures fit your goals, budget and business – and get existing projects back on track.
Personal reply within 24 hours on business days
Personally managed by
Susanne Sieg
Cologne · working internationally
Online Marketing Expert
20+ years of experience
20+ years of experience
Clarity + execution
250+projects supported
€1m+media budget managed
20+years of experience
Experience from more than 250 projects – including work for
Recent client reviews
Clarity, reliability and measurable impact.
★★★★★CLIENT REVIEW“One of the best service providers in the market. We are exceptionally pleased with the performance. Best regards from Davos, Switzerland.”
★★★★★CLIENT REVIEW“Susanne took over our marketing and we are absolutely delighted. From the initial consultation to delivery, everything happened exactly as agreed. She also gave us valuable ideas for expanding our services. She is an exceptionally strong partner for companies that want to approach online marketing professionally.”
★★★★★CLIENT REVIEW“I had the pleasure of working with Susanne in a demanding situation. She impressed me with her exceptionally structured approach to performance marketing and Google Ads. Her many years of experience were clearly evident: she handled client meetings confidently, organised her work independently and consistently delivered impressive results. Anyone looking for support with Google Ads, SEO or AI optimisation is in excellent hands with her.”
★★★★★CLIENT REVIEW“We are very satisfied with Susanne's work. She has outstanding professional expertise and delivers excellent results. We feel very well supported. She knows how to turn client requirements into effective solutions. In short: she is our trusted specialist for SEA, LLMs, AI and ChatGPT.”
★★★★★CLIENT REVIEW“A true SEA specialist. Thank you for the many years of collaboration!”
★★★★★CLIENT REVIEW“We have worked with several search engine marketing providers. Susanne Sieg exceeds our expectations, works with great reliability and commitment, and provides valuable input that helps us improve our landing pages.”
★★★★★CLIENT REVIEW“After our first year of working together, we give Susanne five stars. She is a true SEA professional and has taken our Google Ads campaigns to a new level.”
★★★★★CLIENT REVIEW“I am very satisfied with our collaboration with siegconsulting. Every request receives an exceptionally fast response, and every problem is met with a convincing solution.”
Services
Not every channel is right for every goal.
We first clarify what you want to achieve and which resources are available. Then we decide together whether Google Ads, LinkedIn Ads, SEO, AI visibility or a combination makes sense. If an existing project is stuck, I create clarity and take ownership of the next steps.
02
LinkedIn Ads
If reach is there but conversations are not, I sharpen audiences, messaging and the path from click to lead.
- Audiences & buying centres
- Lead generation campaigns
- Content & retargeting
03
SEO & AI Visibility
If your website is barely visible in Google or AI search, I make your offer, expertise and content clear and easy to understand.
- SEO & GEO audits
- AI-ready content
- Technical foundations & structured data
When projects stall
Your agency delivers reports. But no answers?
Many clients come to me after campaigns have been running for months, SEO activities remain unclear or AI visibility has been promised without a coherent plan. I independently assess where budget, technology and content are losing impact.
01
Budget is spent, qualified leads are missingCampaigns continue, but their commercial impact remains unclear.
02
Lots of activity, no prioritiesYou receive tasks and reports, but no recommendation you can act on.
03
Google and AI do not understand your offerTechnology, content and trust signals do not yet form a clear picture.
Tech professional. Strategist.
Your direct point of contact.
Your direct point of contact.
Susanne Sieg
IT expertise meets marketing practice.
My path into online marketing began in IT, as a state-certified IT specialist focused on multimedia and web design.
Before specialising in performance marketing, I worked in web development, web design, relaunch support and IT support. As SEO Team Lead at morefire and later Senior SEO Consultant at Resolution Media, I was responsible for team leadership, recruiting, client consulting, training, competitive analysis and hands-on SEO delivery.
Since 2011, I have advised companies on their marketing strategy as well as Google Ads, SEO, conversion optimisation and AI-powered marketing. The goal is not to sell a particular channel: together, we choose the measures that fit your objectives, budget and internal capabilities.
I am often brought in after a project has already consumed significant time and budget, trust in the previous support has been lost, or nobody internally can confidently say what should happen next.
ITWeb development, web design & relaunches
SEOFormer Team Lead & Senior Consultant
TodayStrategy and hands-on execution from one source
State-certified IT specialist
Former SEO Team Lead
Google Ads Certified Partner
Google Analytics Zertifikat
Meet Susanne ↗
How I work
Direct communication. Clear priorities. Strong execution.
You do not need to untangle everything that happened before. I build a clear picture, prioritise the next steps and tell you openly what is worth doing – and what is not.
Tell me about your projectUnderstand & assess
We clarify the goal, starting point and bottleneck. You receive a personal initial assessment within 24 hours on business days.
Prioritise & recommend
I distil the options into a clear recommendation, with a realistic scope, timeline and transparent proposal.
Implement & improve
I personally guide implementation, measure impact and optimise where it makes the greatest difference to your goal.
Speaking & media
Expertise worth sharing.
Digital✦Bash
Digital Bash selected Susanne Sieg for the curated speaker programme of the Digital Bash EXTREME – AI Bootcamp. The virtual industry conference, part of the OnlineMarketing.de event series, took place on 4 July 2024.
In her 30-minute session, “Perplexity AI – How to use it!”, she demonstrated how AI-powered search can be used in practical marketing work. The programme featured six expert sessions covering AI, paid search, content and ChatGPT.
EventDigital Bash EXTREME
TalkPerplexity AI
Date4 July 2024
Selected as a speaker
Digital Bash describes itself, based on the number of annual events, as the largest event series in the digital industry and reaches more than 30,000 registered users.
Official speaker programmeLiveBarTalk #15 · Guest: Susanne Sieg
Which marketing channel is actually right?
This German-language conversation explores a question many companies face: should the budget go to Google Ads, social media, LinkedIn or organic visibility? I explain why the answer depends on the audience, offer, budget and available resources – and how different platforms can work together.
Video interview · LiveBarTalk #15 · GermanSEO, paid search and social media: choosing the right marketing channel
Open on YouTube
Frequently asked questions
Clarity before our first conversation.
Can Susanne take over a stalled agency project?+
Yes. I start with an independent review of campaigns, tracking, technology, content and previous activities. You then receive a clear set of priorities. Depending on your needs, I can take over implementation, continue working with your existing team or bring in suitable specialists from my network.
Which companies does siegconsulting work with?+
I work with B2B and B2C companies, agencies and brands that want to generate qualified leads, manage campaigns more profitably or increase visibility in Google and AI search.
What does AI and LLM optimisation mean in practice?+
AI and LLM optimisation structures technology, content and brand signals so that ChatGPT, Claude, Perplexity, Google AI and other AI search systems can clearly understand your offer and consider it as a source for relevant questions.
Does Susanne also handle implementation?+
Yes. Consulting, setup, audits and ongoing optimisation are personally managed. The exact scope depends on your goal, team and existing infrastructure.
Contact
Is your marketing project stuck?
Tell me briefly what is not working or where trust has been lost. I will personally respond with an initial assessment and the most sensible next step.
Reply within 24 hoursPersonal and on business days – never an automated standard proposal.